HOW TO CREATE KNOCK-THEIR-SOCKS-OFF CONCEPTS - Master Talks
Fashion & lifestyle products designers and merchandisers don’t have it easy. Balancing creative innovation and brand ethos with commercial relevance: It’s a
tough ask. Their hunting grounds? Trend forecast analyses + innovations at leading textile companies, global fashion and trade events. Creating new ranges every
season — and in India, for every major festival! — while accounting for the VFM angle for target consumers, and the topline goals at their...