CX FORUM, a curated show on tech-propelled fashion innovation, will offer an extraordinary environment dedicated to outstanding innovation in the business of fashion, from agile design tools to exceptional in-store tech influencers, from the dynamic science of fashion retail analytics to hyper-targetted Social Marketing. Carefully selected fashion tech innovators, partners, speakers and attendees will ensure that only the finest in the business collaborate for this remarkable, exclusive convention.
With customers traversing across channels and formats, great customer engagement straddles the diverse worlds and caters to a connected world. But how to keep the engagement alive and tailor it for each touchpoint and platform in this anytime-anywhere consumption landscape? That’s what future-ready customer engagement strategies are about.
Going omnichannel is just skimming the surface of modern consumer behaviours. It is time to level up from omnichannel and approach the paradigm as Retail 360-Degree. Developing a singular brand identity, experience, service and communication across multiple retail formats and shopper touchpoints is where the next evolution of omnichannel lies.
Those that interpret Customer Experience correctly know that it begins before a transaction and carries on well beyond it. It is also about after-sales, loyalty, grievance redressal, agile responsiveness, and much more. What are your post-transaction best practices?
Personalised, proactive and process-driven. Those are the 3Ps of Customer Service in a digital-first world. How can retailers embed these three principles in their Customer Service practice, and top them up with convenience and competence? CX Forum 2023 finds out.
Retail MarTech of the future will enable retailers to efficiently achieve their top goals — revenue escalation, customer retention and market share expansion — at scale. In this cross-channel shopper universe, retailers’ technology stacks must be equipped to meet the shopper wherever they are. But how close are we to this aim?
Unlike popular belief, the impact of tech on fashion is not just at the front-end; digital transformation is altering the entire fashion value chain, right from sourcing. From predictive demand forecasting tools to on-demand production, to sustainable design and manufacturing to clipping lead times, tech is shaping Smart Fashion businesses of the future.
Tech innovations are taking the KYC initials to another level, getting up close and personal with customers through an entire ecosystem of data mining, analyses and hyper-targeted communications. Customer Retention is ultimately about how well you really Know Your Customer, and taking the KYC execution to out-of-the-box granulation.
