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IFA 2023 Categories - INDIA FASHION FORUM 2023 - 28 February — 1 March, 2023 | Conrad Bengaluru
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IFA 2023 Categories

IMAGES FASHION AWARDS (IFA) 2023

Assessment Period: Calendar Year 2022 (1st Jan 2022- 31st Dec2022)

Entry Closes on 31st Jan 2023

AWARDS FOR FASHION & LIFESTYLE BRANDS & RETAILERS (Single or Multi brand)

  • IMAGES Most Admired Retail Design Concept of the year

Fashion & Lifestyle Retailers having launched a unique design theme/ concept with/for a collection/product/ store design/ VM with an effective communication and retail strategy in any one or more of the following categories:

Menswear western/ Menswear Indian/ Womenswear Western/ Womenswear Indian/ Kids wear/ Jeans & Casualwear/ Active Sportswear/ Innerwear/ Jewellery/ Fashion Accessories/ Footwear/ Any Other Category

  • IMAGES Most Admired Marketing Campaign of the Year    

An outstanding marketing & promotion campaign using one or more media channels platforms – to connect/ excite/ engage customers in developing new categories/ seasons/ reasons to shop and share experiences – during the calendar year 2023 through print, electronic, outdoor, in-store, Social Media / Digital Marketing Platform (Like me, Tweet Me. Follow Me) that led to market expansion, increased consumer connect/ demand/ footfalls, sales and profitability of the brand.

  • IMAGES Most Admired Innovation of the Year   

An exemplary innovation in value chain/ distribution and retail channel including fashion & lifestyle ingredients/ construction materials/ finishes/ processes/ product/ services by any organization in fashion business.

  • IMAGES Most Admired Launch of the Year

    • Launch of a new brand debut
    • Launch of concept store
    • Launch of flagship store

A store launch by a Fashion and Lifestyle brand/ retailer operating in India that attracted industry, media and customer attention for its innovative store launch.

  • IMAGES Most Admired Tech Implementation of the Year

An effective tech implementation by a fashion retailer / technology provider with a specific retail partner in any or more of the following areas: (separate nominations need to be filed for each of the following)

    • Loyalty & Customer Engagement
    • Customer Service & Experience
    • Project Management & Governance
    • Mobile Commerce
    • In-Store Technology
    • Social Marketing
    • Enterprise Solution Implementation
    • Analytics & AI
    • Data Security & Privacy
    • Supply Chain Management
    • Omnichannel Optimisation
    • Other (Please Specify)

PRESENTATIONS TO “ON GROUND JURY”

All awards are Presentations based, and finalists are to make 3 minutes presentations to “On Ground JURY” followed by interaction with JURY and Audience on 28th & 1st March 2023 at Conrad, Bengaluru. The 3 minutes presentations by Finalists can be made by screening a Video or PPT showcasing their concept, execution, and results/ information asked for in nomination form – specific to Assessment Period Calendar 2023. The AV/ video to be in 16:9 ratio to be played in VLC player during the presentation to the IFA Grand Jury on 28th Feb and 1st March at the IFF.

Contact

Priti Gupta
+91-8826415472 | pritigupta@irisretail.com

IMAGES Most Admired Fashion Design Concept of the year

  • Fashion Design/ Product Development/ Store Design/ VM team of a fashion company responsible for developing a unique design theme/ concept with/for a collection/product/ store design/ VM with an effective communication and retail strategy in any one or more of the following categories:

  • Menswear western/ Menswear Indian/ Womenswear Western/ Womenswear Indian/ Kids wear/ Jeans & Casualwear/ Active Sportswear/ Innerwear/ Jewellery/ Fashion Accessories/ Footwear/ Any Other Category

IMAGES Most Admired Fashion Retailer of The year: Marketing & Promotions   

  • Fashion & Lifestyle Retailers (Single Brand/ Multi brand) who have executed an Effective Cross Channel Marketing – to connect/excite/ engage customers in developing new categories/ seasons/ reasons to shop and share experiences – during the calendar year 2023 through Social Media / Digital Marketing / Platform Marketing (Like me, Tweet Me. Follow Me) which led to market expansion, increased consumer connect/ demand/ footfall, sales and profitability of the brand.

IMAGES Most Admired Fashion Innovation of the Year   

  • This category is open for any innovation in value chain/ distribution and retail channel including fashion & lifestyle ingredients/ construction materials/ finishes/ processes/ technology/ product/ services by any organization in fashion business.

IMAGES Most Admired Store Launch of the Year

  • Launch of a new brand debut
  • Launch of concept store
  • Launch of flagship store (by a fashion & lifestyle company)

IMAGES Most Admired Tech Implementation of the Year

    This award would felicitate Fashion retailers/Technology Partner that have been able to offer shoppers an outstanding experience across all channels by incorporating best practices across the retail value chain.

  • Loyalty & Customer Engagement
  • Customer Service & Experience
  • Project Management & Governance
  • Mobile Commerce
  • In-Store Technology
  • Social Marketing
  • Enterprise Solution Implementation
  • Analytics & AI
  • Data Security & Privacy
  • Supply Chain Management
  • Omnichannel Optimisation
  • Other (Please Specify)

IMAGES Most Admired Customer Engagement Program

  • The award will felicitate brands who look beyond transactional marketing and believe in creating one-to-one personalized experience for their customers. The brand with the most innovative & effective engagement program will be declared as the awardee.

IMAGES Most Admired Retail Concept

  • How A Great Concept Was Executed to Perfection!
    Nominations are invited for Fashion and Lifestyle retailers operating in India who’ve implemented a unique idea, strategy or innovation enhancing or differentiating merchandise/ service and/or in-store/ ecommerce/ social commerce/ omnichannel presentation or promotion – unveiled between January-December 2023 – with details on its execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased sales/ consumption with positive feedback/ coverage/ and recognition