IMAGES FASHION AWARDS (IFA) 2023
Assessment Period: Calendar Year 2022 (1st Jan 2022- 31st Dec2022)
Entry Closes on 15th February 2023
AWARDS FOR FASHION & LIFESTYLE BRANDS & RETAILERS (Single or Multi brand)
- IMAGES Most Admired Retail Design Concept of the year
Fashion & Lifestyle Retailers having launched a unique design theme/ concept with/for a collection/product/ store design/ VM with an effective communication and retail strategy in any one or more of the following categories:
Menswear western/ Menswear Indian/ Womenswear Western/ Womenswear Indian/ Kids wear/ Jeans & Casualwear/ Active Sportswear/ Innerwear/ Jewellery/ Fashion Accessories/ Footwear/ Any Other Category
- IMAGES Most Admired Marketing Campaign of the Year
An outstanding marketing & promotion campaign using one or more media channels platforms – to connect/ excite/ engage customers in developing new categories/ seasons/ reasons to shop and share experiences – during the calendar year 2023 through print, electronic, outdoor, in-store, Social Media / Digital Marketing Platform (Like me, Tweet Me. Follow Me) that led to market expansion, increased consumer connect/ demand/ footfalls, sales and profitability of the brand.
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- Celebrity Endorsed Campaign
- Discount Sales Campaign
- Festival Sales Campaign
- In-store Campaign
- Multi-Media Campaign
- Social Cause Campaign
- Social Media Campaign
- Store Launch Campaign
- Seasonal Campaign
- IMAGES Most Admired Innovation of the Year
An exemplary innovation in value chain/ distribution and retail channel including fashion & lifestyle ingredients/ garment construction materials/ finishes/ processes/ product/ services by any organization in fashion business.
- IMAGES Most Admired Launch of the Year
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- Launch of a new brand debut
- Launch of concept store
- Launch of flagship store
A store launch by a Fashion and Lifestyle brand/ retailer operating in India that attracted industry, media and customer attention for its innovative store launch.
- IMAGES Most Admired Tech Implementation of the Year
An effective tech implementation by a fashion retailer / technology provider with a specific retail partner in any or more of the following areas: (separate nominations need to be filed for each of the following)
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- Loyalty & Customer Engagement
- Customer Service & Experience
- Project Management & Governance
- Mobile Commerce
- In-Store Technology
- Social Marketing
- Enterprise Solution Implementation
- Analytics & AI
- Data Security & Privacy
- Supply Chain Management
- Omnichannel Optimisation
- Other (Please Specify)
- IMAGES Most Admired Superlative Customer Experience in Payments
PRESENTATIONS TO “ON GROUND JURY”
All awards are Presentations based, and finalists are to make 3 minutes presentations to “On Ground JURY” followed by interaction with JURY and Audience on 28th & 1st March 2023 at Conrad, Bengaluru. The 3 minutes presentations by Finalists can be made by screening a Video or PPT showcasing their concept, execution, and results/ information asked for in nomination form – specific to Assessment Period Calendar 2023. The AV/ video to be in 16:9 ratio to be played in VLC player during the presentation to the IFA Grand Jury on 28th Feb and 1st March at the IFF.
