THE FASHION LAB
HOW TO CREATE KNOCK-THEIR-SOCKS-OFF CONCEPTS – Master Talks
Fashion & lifestyle products designers and merchandisers don’t have it easy. Balancing creative innovation and brand ethos with commercial relevance: It’s a
tough ask. Their hunting grounds? Trend forecast analyses + innovations at leading textile companies, global fashion and trade events. Creating new ranges every
season — and in India, for every major festival! — while accounting for the VFM angle for target consumers, and the topline goals at their companies. It is no walk
in the park.
But much is now transforming in the Fashion Sourcing & Design universe, with a more connected world enabling faster innovation and production cycles and
shorter lead times. IFF takes stock of this new enabled world, with a series of extraordinary Masterclasses and Sessions on buying and sourcing, design,
merchandising & product development. Watch professionals from each discipline present outstanding case studies — on the challenges, creative processing,
product development, supply chain management, balancing acts, retail storytelling and commercial successes.
IFF masters to present insights on categories like Casuals and Athleisure / Activewear, Suits & Blazers, Denims, Work wear (Formals), Accessories, Party Wear, Kids
Apparel, etc.
From ideation to product launch and Business Impact
Top 5 critical expectations of the Indian consumer for each category.
New techniques to have brand logo on fashion clothing and accessories that become integral part of the design with examples of brand adopting new ideas.
Top 10 prototypes for SS23 and AW23-24
– by Trend Agencies to help develop specific products.
– by leading exporters and buying offices making fashion for global buyers and local brands sharing trends that they are observing based on samples developed.