IFA Nomination Process

IFA nomination categories and entry details are announced through the IFF websites, magazine ads, a personalized electronic campaign and tele-calling to prospective nominees in all proposed categories.

Prelim jury to identify best performers among brands & retailers.

Top malls & shopping centre professionals are invited to recommend best performing brands for “Shopping Centre Choice Awards”

Pan India fashion brands across categories are invited to recommend best performing MBOs for “Brands Choice Awards”

Awards details and nomination forms can be downloaded from IFF website.

Eligible applicants are required to submit nominations with details and supporting material – latest by 5th February, 2024

Nomination forms are checked by the IFA audit team for eligibility, completeness and data correctness. Nominees may be asked to rectify mistakes, if found any, and also provide supporting documents – wherever required.

IFA team of analysts then make a presentation for the IFA jury – with analysis of relevant performance metrics for each category (such as growth in top line sales and retail presence, sales per square foot, same store sales growth). A special note is prepared on Effective Technology Adoption, Product Development, Customer Service, Buying & Merchandising, Category Management, Supplier Relations, Employee Relations, Marketing & Promotions, Brand Distribution, Brand Retailing, any one key achievement during above mentioned period.

IFA business jury / design jury – comprising of distinguished personalities in the field of research, consulting & design with thorough insights of the business of fashion – goes through the presentations and gives scores based on their assessment of the nominations.

Results of industry recommendations and jury score will ultimately decide the final nominees.

The Jury and the organizers have the right to decide on the final categories to be awarded, renaming the titles and moving nominations to the most appropriate categories – wherever required.

Categories failing to receive less than three valid nominations may be dropped or clubbed with other categories without notice.

Names of Prelim, On Ground and Final Jury may or may not be announced/ disclosed/ displayed on website. Even if they are announced/ disclosed/ displayed on website/ edms, finally their involvement will be subject to their availability on the day of the jury presentations for active participation in the Jury Process.

The coveted IFA trophies will go to the best among the top performers. The final names will be announced at the glittering IFA ceremony on 22nd February, 2024 in Bengaluru – the evening of celebrations at the annual congregation of the India Fashion Forum.

NOTE: There is no fee for filing nominations and participating in the IMAGES FASHION AWARDS. Only shortlisted finalists will be invited to attend the awards gala on 22nd February 2024 at Conrad Bengaluru


Priti Gupta

+91-8826415472 |