About Images Fashion Awards
The annual IMAGES Fashion Awards are adjudged on the basis of performance in operational benchmarks along with qualitative factors such as product and marketing innovation, social responsibility initiatives, HR practices and industry goodwill, among others. Due to their 360-degree evaluation process, the IFAs have come to be established as the premier recognition for fashion retailing excellence in India. The coveted IFA trophies for 2018 will go to India’s most forward-looking, innovative and exciting fashion brands, retailers and professionals for achievements in the year 2017-18. The final names will be announced at the glittering IFA ceremony.