The IFF Conference creates unparalleled opportunities for learning from international and Indian industry experts, academicians, experienced professionals and analysts through a world-class mix of keynote addresses, panel discussions, CEOs Roundtables, presentations, Knowledge Series sessions and workshops.
Hear from Google on the latest trends and get a glimpse of the Google Solutions available for fashion & lifestyle brands: Consumer Insights and Omnichannel journey of the Indian fashion customer; Latest product innovations in the Fashion vertical for shopping on Google; Google Toolkit to help brands capture the Fashion journey (including YouTube)
A Mega Roundtable featuring 50 Fashion Brand Custodians presenting 60 seconds of insight each on one strategic move that veered their brands and companies towards profitability. An especially compelling groupthink.
Purpose and fashion haven’t always been complimentary. How can fashion brands identify a cause or purpose that is relatable to its ethos Are fashion businesses in India open to being more accountable to the expectations of next generation consumers? Being a ‘brand with purpose’ offers excellent marketing material, but are there realistic spin offs in terms of business performance and customer retention?
Fashion newness in the digital economy is as much about the product as it is about the content and experience. Storytelling is vital. The Discovery-to-Desire-to-Possession journey of the modern consumer is defined by the experiences they log on the trip. Be it in a physical store or an online format, experience is the top factor today in not just customer acquisition, but more importantly, retention.
With no standardised language, regulatory frameworks or oversight, deciphering what companies are actually doing in terms of sustainability is extremely challenging. Diving below the buzz, in this session, leading voices from the ethical fashion ecosystem and watchdogs attempt to put to bed the basics: What is the definition of authentic fashion sustainability?
The need for a fashion retail major to go the acquisition route are obvious: Plug gaps in portfolio, develop critical mass, appeal to an entire new consumer set, and build capabilities inorganically instead of reinventing the wheel. Given the rising spate of acquisitions in the Indian fashion landscape, this session raises some not-so-obvious questions for both fashion business acquirers and acquirees.
Balancing creative innovation and brand ethos with commercial relevance: It’s a tough ask. But much is now transforming in the Fashion Sourcing & Design universe, with a more connected world enabling faster innovation and production cycles and shorter lead times. IFF masters present insights on categories like Casuals and Athleisure / Activewear, Suits & Blazers, Denims, Work wear (Formals), Accessories, Party Wear, Kids Apparel, etc.
From the arrival of Louis Vuitton in India, back in 2002, India’s luxury goods market has magnified many times over, being valued at USD 8.5 billion in 2022, as per Euromonitor. But what is Luxury in today’s context? Can the resale channel become an alternative sales format? What is the opportunity for luxury retail in Tier I, 11 and beyond India? How are luxury brands leading the change towards sustainability?