Fashion & lifestyle brands occupy up to 70% doors at any mall. New and innovative players in this category are a major differentiator for any running or upcoming shopping centre.
In addition to understanding the tenets of retail operations, shopping centre professionals need to up the experience factor with fashion tenants Shopping centres and fashion retailers can create stunning experiential retail environments that merge physical and digital worlds and deliver the elusive ‘Wow’ for customer experience. As India evolves into a tech-influenced, hybrid consumer landscape, the country’s shopping centres are now show- cases of modern consumer aspirations. At IFF 2024, use the Fashion Retail Real Estate launchpad to create India’s most exciting, experiential shopping centres and retail spaces.