IMAGES FASHION AWARDS (IFA) 2022

(Assessment Period Calendar Year 2021)

• IMAGES Most Admired Fashion Brand of the year: Men’s Westernwear
• IMAGES Most Admired Fashion Brand of the year: Women’s Westernwear
• IMAGES Most Admired Fashion Brand of the year: Kidswear
• IMAGES Most Admired Fashion Brand of the year: Jeans & Casualwear
• IMAGES Most Admired Fashion Brand of the year: Active Sportswear
• IMAGES Most Admired Fashion Brand of the year: Men’s Indianwear
• IMAGES Most Admired Fashion Brand of the year: Women’s Indianwear
• IMAGES Most Admired Fashion Brand of the year: Lingerie
• IMAGES Most Admired Fashion Brand of the year: Men’s Innerwear
• IMAGES Most Admired Fashion Brand of the year: Footwear
• IMAGES Most Admired Fashion Brand of the year: Jewellery
• IMAGES Most Admired Fashion Brand of the year: Watches
• IMAGES Most Admired Fashion Brand of the year: Eyewear
• IMAGES Most Admired Fashion Brand of the year: Fashion Accessories
• IMAGES Most Admired Fashion Brand of the year: Home Décor & Gifts

• IMAGES Most Admired Fashion Retailer of the year: Large Format National MBO Chain

• IMAGES Most Admired Fashion Retailer of the year: Large Format Regional MBO Chain

• IMAGES Most Admired Fashion Retailer of the year: Stand Alone MBO

• IMAGES Most Admired Affordable Fashion Retailer of the year

• IMAGES Most Admired Home Fashion Retailer of the year

• IMAGES Most Admired Fashion Design Concept of the year

Fashion Design/ Product Development/ Store Design/ VM team of a fashion company responsible for developing a unique design theme/ concept with/for a collection/product/ store design/ VM with an effective communication and retail strategy in any one or more of the following categories:
Menswear western/ Menswear Indian/ Womenswear Western/ Womenswear Indian/ Kids wear/ Jeans & Casualwear/ Active Sportswear/ Innerwear/ Jewellery/ Fashion Accessories/Footwear/Any Other Category

• IMAGES Most Admired Fashion Retailer of The year: Marketing & Promotions

Fashion & Lifestyle Retailers (Single Brand/ Multi brand) who have executed an Effective Cross Channel Marketing – to connect/excite/ engage customers in developing new categories/ seasons/ reasons to shop and share experiences – during the calendar year 2021 through Social Media / Digital Marketing / Platform Marketing (Like me, Tweet Me. Follow Me) which led to market expansion, increased consumer connect/ demand/ footfall, sales and profitability of the brand.

• IMAGES Most Admired Fashion Innovation of the Year

This category is open for any innovation in value chain/ distribution and retail channel including fashion & lifestyle ingredients/ construction materials/ finishes/ processes/ technology/ product/ services by any organization in fashion business.

• IMAGES Most Admired Store Launch of the Year
  • Launch of a new brand debut
  • Launch of concept store
  • Launch of flagship store

• IMAGES Most Admired Tech Implementation of the Year

This award would felicitate Fashion retailers/Technology Partner that have been able to offer shoppers an outstanding experience across all channels by incorporating best practices across the retail value chain.

• Project Management & Governance
• Mobile Commerce
• In-Store Technology
• Social Marketing
• Enterprise Solution Implementation
• Analytics & AI
• Data Security & Privacy
• Supply Chain Management
• Omnichannel Optimisation
• Other (Please Specify)

• IMAGES Most Admired Customer Engagement Program

The award will felicitate brands who look beyond transactional marketing and believe in creating one-to-one personalized experience for their customers. The brand with the most innovative & effective engagement program will be declared as the awardee.

• IMAGES Retail Re-Imagined

How A Great Concept Was Executed to Perfection!

Nominations are invited for Fashion and Lifestyle retailers operating in India who’ve implemented a unique idea, strategy or innovation enhancing or differentiating merchandise/ service and/or in-store/ ecommerce/ social commerce/ omnichannel presentation or promotion – unveiled between January-December 2021 – with details on its execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased sales/ consumption with positive feedback/ coverage/ and recognition.