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(Assessment Period Calendar Year 2021)
Fashion Design/ Product Development/ Store Design/ VM team of a fashion company responsible for developing a unique design theme/ concept with/for a collection/product/ store design/ VM with an effective communication and retail strategy in any one or more of the following categories:
Menswear western/ Menswear Indian/ Womenswear Western/ Womenswear Indian/ Kids wear/ Jeans & Casualwear/ Active Sportswear/ Innerwear/ Jewellery/ Fashion Accessories/Footwear/Any Other Category
Fashion & Lifestyle Retailers (Single Brand/ Multi brand) who have executed an Effective Cross Channel Marketing – to connect/excite/ engage customers in developing new categories/ seasons/ reasons to shop and share experiences – during the calendar year 2021 through Social Media / Digital Marketing / Platform Marketing (Like me, Tweet Me. Follow Me) which led to market expansion, increased consumer connect/ demand/ footfall, sales and profitability of the brand.
This category is open for any innovation in value chain/ distribution and retail channel including fashion & lifestyle ingredients/ construction materials/ finishes/ processes/ technology/ product/ services by any organization in fashion business.
This award would felicitate Fashion retailers/Technology Partner that have been able to offer shoppers an outstanding experience across all channels by incorporating best practices across the retail value chain.
The award will felicitate brands who look beyond transactional marketing and believe in creating one-to-one personalized experience for their customers. The brand with the most innovative & effective engagement program will be declared as the awardee.
How A Great Concept Was Executed to Perfection!
Nominations are invited for Fashion and Lifestyle retailers operating in India who’ve implemented a unique idea, strategy or innovation enhancing or differentiating merchandise/ service and/or in-store/ ecommerce/ social commerce/ omnichannel presentation or promotion – unveiled between January-December 2021 – with details on its execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased sales/ consumption with positive feedback/ coverage/ and recognition.