IMAGES FASHION AWARDS (IFA) 2023
Assessment Period: Calendar Year 2022 (1st Jan 2022- 31st Dec2022)
Entry Closes on 15th February 2023
AWARDS FOR FASHION & LIFESTYLE BRANDS & RETAILERS (Single or Multi brand)
- IMAGES Most Admired Retail Design Concept of the year
Fashion & Lifestyle Retailers having launched a unique design theme/ concept with/for a collection/product/ store design/ VM with an effective communication and retail strategy in any one or more of the following categories:
Menswear western/ Menswear Indian/ Womenswear Western/ Womenswear Indian/ Kids wear/ Jeans & Casualwear/ Active Sportswear/ Innerwear/ Jewellery/ Fashion Accessories/ Footwear/ Any Other Category
- IMAGES Most Admired Marketing Campaign of the Year
An outstanding marketing & promotion campaign using one or more media channels platforms – to connect/ excite/ engage customers in developing new categories/ seasons/ reasons to shop and share experiences – during the calendar year 2023 through print, electronic, outdoor, in-store, Social Media / Digital Marketing Platform (Like me, Tweet Me. Follow Me) that led to market expansion, increased consumer connect/ demand/ footfalls, sales and profitability of the brand.
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- Celebrity Endorsed Campaign
- Discount Sales Campaign
- Festival Sales Campaign
- In-store Campaign
- Multi-Media Campaign
- Social Cause Campaign
- Social Media Campaign
- Store Launch Campaign
- Seasonal Campaign
- IMAGES Most Admired Innovation of the Year
An exemplary innovation in value chain/ distribution and retail channel including fashion & lifestyle ingredients/ garment construction materials/ finishes/ processes/ product/ services by any organization in fashion business.
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- Launch of a new brand debut
- Launch of concept store
- Launch of flagship store
A store launch by a Fashion and Lifestyle brand/ retailer operating in India that attracted industry, media and customer attention for its innovative store launch.
- IMAGES Most Admired Tech Implementation of the Year
An effective tech implementation by a fashion retailer / technology provider with a specific retail partner in any or more of the following areas: (separate nominations need to be filed for each of the following)
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- Loyalty & Customer Engagement
- Customer Service & Experience
- Project Management & Governance
- Mobile Commerce
- In-Store Technology
- Social Marketing
- Enterprise Solution Implementation
- Analytics & AI
- Data Security & Privacy
- Supply Chain Management
- Omnichannel Optimisation
- Other (Please Specify)
PRESENTATIONS TO “ON GROUND JURY”
All awards are Presentations based, and finalists are to make 3 minutes presentations to “On Ground JURY” followed by interaction with JURY and Audience on 28th & 1st March 2023 at Conrad, Bengaluru. The 3 minutes presentations by Finalists can be made by screening a Video or PPT showcasing their concept, execution, and results/ information asked for in nomination form – specific to Assessment Period Calendar 2023. The AV/ video to be in 16:9 ratio to be played in VLC player during the presentation to the IFA Grand Jury on 28th Feb and 1st March at the IFF.
IMAGES Most Admired Fashion Design Concept of the year
- Fashion Design/ Product Development/ Store Design/ VM team of a fashion company responsible for developing a unique design theme/ concept with/for a collection/product/ store design/ VM with an effective communication and retail strategy in any one or more of the following categories:
- Menswear western/ Menswear Indian/ Womenswear Western/ Womenswear Indian/ Kids wear/ Jeans & Casualwear/ Active Sportswear/ Innerwear/ Jewellery/ Fashion Accessories/ Footwear/ Any Other Category
IMAGES Most Admired Fashion Retailer of The year: Marketing & Promotions
- Fashion & Lifestyle Retailers (Single Brand/ Multi brand) who have executed an Effective Cross Channel Marketing – to connect/excite/ engage customers in developing new categories/ seasons/ reasons to shop and share experiences – during the calendar year 2023 through Social Media / Digital Marketing / Platform Marketing (Like me, Tweet Me. Follow Me) which led to market expansion, increased consumer connect/ demand/ footfall, sales and profitability of the brand.
IMAGES Most Admired Fashion Innovation of the Year
- This category is open for any innovation in value chain/ distribution and retail channel including fashion & lifestyle ingredients/ construction materials/ finishes/ processes/ technology/ product/ services by any organization in fashion business.
IMAGES Most Admired Store Launch of the Year
- Launch of a new brand debut
- Launch of concept store
- Launch of flagship store (by a fashion & lifestyle company)
IMAGES Most Admired Tech Implementation of the Year
This award would felicitate Fashion retailers/Technology Partner that have been able to offer shoppers an outstanding experience across all channels by incorporating best practices across the retail value chain.
- Loyalty & Customer Engagement
- Customer Service & Experience
- Project Management & Governance
- Mobile Commerce
- In-Store Technology
- Social Marketing
- Enterprise Solution Implementation
- Analytics & AI
- Data Security & Privacy
- Supply Chain Management
- Omnichannel Optimisation
- Other (Please Specify)
IMAGES Most Admired Customer Engagement Program
- The award will felicitate brands who look beyond transactional marketing and believe in creating one-to-one personalized experience for their customers. The brand with the most innovative & effective engagement program will be declared as the awardee.
IMAGES Most Admired Retail Concept
- How A Great Concept Was Executed to Perfection!
Nominations are invited for Fashion and Lifestyle retailers operating in India who’ve implemented a unique idea, strategy or innovation enhancing or differentiating merchandise/ service and/or in-store/ ecommerce/ social commerce/ omnichannel presentation or promotion – unveiled between January-December 2023 – with details on its execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased sales/ consumption with positive feedback/ coverage/ and recognition
