Yashesh is the Founder and CEO of Chupps, a purpose-driven footwear brand redefining comfort through sustainability and style. Raised in a footwear family, he developed an early understanding that shoes are not merely functional but a reflection of personal identity. After spending several years in the US and UK, Yashesh recognized a gap in the Indian market—where comfort and sustainability could be aspirational rather than secondary.

Educated at the Fordham Gabelli School of Business, and with prior experience at Morgan Stanley, he brings strong financial discipline and strategic rigor to entrepreneurship. A committed vegan, Yashesh has embedded sustainability at the core of Chupps, from TruZero™ biodegradable soles to plastic-free packaging. Under his leadership, Chupps has expanded to over 300 cities and global markets, partnering with platforms such as the ICC and IPL. His vision is to reshape consumer mindsets by proving that responsible choices and modern design go hand in hand.