Thiru is the Commercial Director for South Asia at The LYCRA Company, based in Singapore. With over 25 years of experience across the apparel value chain—from fibers to finished garments—he leads business operations in India, Pakistan, Bangladesh, and Sri Lanka. During his 15-year tenure at The LYCRA Company, Thiru has driven business development across key categories including Denim, Intimate, and Athleisure, working closely with India-based and global brands and retailers. His expertise also spans Woven, Legwear, Outerwear, Ready-to-Wear, Loungewear, and Performance Textiles, supporting innovation and sustainable growth across the region.