Shital Mehta joined Landmark Group in 2018 as CEO and Executive Director of Max Fashion and was appointed Managing Director of Lifestyle International Private Limited in 2020. Under his leadership, Max Fashion was reinvented into one of India’s most loved value fashion brands, now present across 200+ cities and selling over 110 million garments annually. The brand is widely recognized for industry-leading retail KPIs, including high revenue productivity, strong profitability, superior full-price sell-throughs, minimal markdowns, and high inventory turns.
Lifestyle International houses some of India’s most prominent retail formats, including Lifestyle, Max Fashion, Homecentre, Easybuy and Babyshop, and has been certified a Great Place to Work for over a decade.
Previously, he spent 17 years with the Aditya Birla Group, where he served as CEO of Pantaloons, more than doubling revenues and quadrupling EBITDA, and played a pivotal role in building and transforming several leading fashion and luxury retail brands.