Shishir Gupta is the Business Head for the Digital Centre of Excellence, at Arvind Fashions Ltd. He drives transformative initiatives across category, growth, marketing, and operations in the organisation. He leads digital‑first capability building, data‑driven decision-making, and AI‑powered solutions that elevate customer experience and business performance. Shishir has played a key role in shaping next‑gen D2C strategies, scaling digital revenue channels, and enabling enterprise-wide digital transformation. Known for his strategic clarity and collaborative leadership, he excels at solving complex business challenges and building high‑performing teams. With deep expertise in digital commerce and consumer behaviour, Shishir brings analytical depth and entrepreneurial thinking to every discussion.