Deepak Jain, popularly known as DJ, is a seasoned business leader with over 23 years of experience across the Liquor, Garment manufacturing, and intimate wear industries. A Chartered Accountant and an IIM Bangalore alumnus, DJ began his career in the liquor industry, spending over nine years with leading companies such as Shaw Wallace, UB group and Diageo India. In 2014, he joined the premium lingerie brand “amanté” as CFO and gradually ascended to the position of CEO. Under his leadership, amanté expanded its product range of intimate wear to include a wider range of comfort wear along with fashion articles. Further, he introduced a significant range of athleisure, liners, and outerwear, which greatly enhanced the brand’s market position and made amante to be leading premium lingerie brand in India and Sri Lanka. Deepak is known for his innovative approach, willingness to take risks, and ability to foster a collaborative team environment. This has led to transformative marketing strategies that strengthened the brand’s recall and image in the market. Brand amante has seen a impressive CAGR of 50+% from the time DJ took over the brand as CEO. His journey from a finance professional to a beloved leader in the intimate wear industry highlights his blend of financial expertise, strategic vision, and leadership skills.