Agnes Raja George is the Founder of De Moza, a women’s fashion brand focused on redefining bottomwear beyond basics. With over two decades of experience in Indian fashion retail, she brings deep expertise across merchandising, planning, and brand building, shaped by hands-on leadership roles before turning entrepreneur.
Founded with a clear consumer insight, De Moza addresses the long-ignored need for well-designed, great-fitting, and versatile women’s bottomwear. Under Agnes’s leadership, the brand has evolved into a category-led player known for its focus on fit, comfort, and everyday fashion relevance across metros and emerging markets. She actively shares perspectives on women-centric design, category creation, and building scalable, profitable fashion brands in India.