Bharati Balakrishnan

Country Head and Director, Shopify India

As the executive spearheading Shopify’s business in the world’s fastest-growing ecommerce market, Bharati is leading an expanding team that is laser-focused on supporting made in India companies of all sizes and sectors, on their journey to becoming leading global DTC brands. Bharati is well-suited for the high-profile role, with both deep operating experience in building national brands from the ground-up, and broad expertise in brick-and-mortar, distribution, and ecommerce, and India’s thriving start-up ecosystem.

Explore how hyper-personalization is transforming the shopping experience, from custom-fitted clothing to personalized shopping journeys powered by AI. Learn how brands are creating a one-of-a-kind experience that connects emotionally with consumers.

Key Focus Areas:

Personalization technologies for bespoke clothing
AI-driven personalized shopping journeys
Custom marketing strategies based on individual preferences

Panelists:

Fashion tech innovators, personalization experts, and retailers

This session focuses on how fashion brands can leverage technology to break into new markets, expand globally, and navigate cross-border logistics and regulations. From localization strategies to seamless global payment solutions, discover how to unlock international growth.

Key Focus Areas:

Global logistics and cross-border shipping solutions
Localizing content and offerings for international markets
Overcoming regulatory challenges in global fashion commerce

Panelists:

Cross-border e-commerce experts, payment providers, and global retailers

Explore how fashion businesses are using collaborative intelligence, where human creativity meets machine learning, to revolutionize the fashion ecosystem. Discover how to balance data-driven decisions with creative insights to innovate in product design, retail strategies, and customer experiences.

Key Focus Areas:

Balancing creative instincts with AI-powered tools
Machine learning for consumer trend prediction
Collaborative product development through AI

Panelists:

AI developers, fashion designers, and retail strategists

Sustainability is no longer optional in fashion. This session will showcase how brands are using technology, from AI to blockchain, to build sustainable practices into the entire value chain, from raw materials to consumer sales.

Key Focus Areas:

Blockchain for transparent sourcing and supply chains
AI for reducing waste in production
Sustainable materials and circular fashion models

Panelists:

Sustainable fashion advocates, tech innovators, and eco-conscious brands

This session will focus on how fashion brands can bridge the gap between digital and in-store experiences. From click-and-collect services to unified customer data, omnichannel retail is essential to meet the evolving needs of today’s shoppers.

Key Focus Areas:

Unified customer experience across channels
Integrating digital touchpoints into physical stores
Click-and-collect and cross-channel order fulfillment

Panelists:

Omnichannel retail leaders, tech innovators, and fashion brands

The modern fashion consumer expects a personalized experience. This session highlights how brands can use AI, machine learning, and data analytics to deliver hyper-personalized customer experiences across digital and physical channels, increasing brand loyalty and customer satisfaction.

Key Focus Areas:

AI-powered chatbots and virtual stylists
Data-driven customer engagement strategies
Personalization in product recommendations and marketing

Panelists:

Customer experience experts, data analysts, and fashion retailers

In the fast-paced world of fashion, quick and sustainable fulfillment strategies are key. This session will explore innovations in logistics, last-mile delivery, and fulfillment strategies that balance speed, cost, and sustainability.

Key Focus Areas:

Optimizing supply chains for faster delivery
Implementing sustainable packaging and logistics
Last-mile delivery innovations and customer expectations

Panelists:

Supply chain experts, sustainability advocates, and logistics providers

As e-commerce continues to reshape the fashion landscape, this session explores how brands can create seamless digital experiences. From leveraging social commerce to integrating payment solutions, discover the trends that are redefining fashion retail and how brands can stay ahead.

Key Focus Areas:

Social commerce and influencer-driven sales
Mobile commerce and checkout innovation
Integrating immersive shopping experiences (AR/VR)

Panelists:

E-commerce platform experts, retailers, and social media influencers

In today’s data-rich environment, fashion businesses must harness analytics to remain competitive. This session dives into how brands can leverage big data, customer behavior patterns, and sales insights to drive growth, optimize inventory, and personalize the shopping experience.

Key Focus Areas:

Predictive analytics for fashion trends
Data-driven inventory and supply chain management
Leveraging consumer data for personalization

Panelists:

Fashion retail analysts, data scientists, and leading retailers

Explore how artificial intelligence is revolutionizing fashion by enabling personalized designs, predictive retail strategies, and enhanced consumer insights. Learn how AI can empower fashion businesses to scale operations, understand evolving trends, and make data-backed decisions.

Key Focus Areas:

AI-powered trend forecasting
Virtual fashion design tools
AI in personalization and customer insights

Panelists:

Fashion AI experts, technology providers, and leading designers

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Bharati Balakrishnan