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Launched in 2000, India Fashion Forum (IFF) is India’s largest fashion retail intelligence event.In its 21st edition, IFF 2022 will underline Purpose, Innovation, Experience and Engagement as the tenets of future-proof, profitable fashion retail.


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Ananya Rajguru - INDIA FASHION FORUM - March 23-25, 2022 | The Leela Ambience, Gurugram
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Ananya Rajguru

INDIA FASHION FORUM / Ananya Rajguru

Ananya Rajguru

Founder, MISSFIT

Ananya is the founder of MISSFIT, a vintage inspired denim brand based out of Bangalore. Born with a passion for fashion and art, Ananya chose to study fashion design at Istituto Marangoni in London. She graduated in 2019, and decided to start her own label, wanting to create a product that is relevant to the Indian customer market, and a wardrobe staple.

MISSFIT came to life in the middle of the pandemic. Ananya wishes to launch MISSFIT in the physical retail market in 2022 and make its jeans accessible to every Indian woman. She is focussed on creating an experience for customers by collaborating with different artists in the country while providing the best quality products.