Manisha Choraria is the Business Lead for Marketplaces at TechnoSport, where she heads the company’s e-commerce and quick commerce businesses with full P&L responsibility. She drives growth across leading online platforms, focusing on speed, availability, and consumer experience. With deep experience in high-growth, zero-to-one environments, Manisha has previously worked with fast-scaling digital companies such as Yulu, Flyo, and Zolve, where she launched new initiatives, built categories, and developed strategic partnerships. At TechnoSport, she has been instrumental in establishing e-commerce as a key growth engine by strengthening marketplace processes, scaling festive operations, and positioning quick commerce as a strategic channel.