Aparna Thyagarajan, Cofounder & Chief Product Officer at Shobitam, a globally recognized D2C ethnic fashion brand where she is both an entrepreneur and strategic investor / partner for exceptional entrepreneurs. Shobitam is building the #1 Cross Border Ethnic Platform from India to the World. Working closely with over 640+ weavers and artisans across 24 clusters in India, and hundreds of strategic partners, Shobitam takes them worldwide through their global online platform, has grown 12X in last 3 years and serves hundreds of thousands of customers across 45+ countries! Shobitam has won several national and international awards including the Best D2C Fashion Award, Customer Excellence Award and Retail Startup of the Year Award. Customer Obsession is at the core of Shobitam’s experience, reflected in their 12000+ 5 Star Customer Reviews.

https://shobitam.com/

Before moving back to India (from USA) and embarking on her entrepreneurial journey, Aparna spent 7 years at Microsoft in Seattle and Silicon Valley as a Tech Lead, contributing to products like Bing and Dynamics AX. Her expertise in e- commerce, software development, and global brand-building laid a strong foundation for her future in fashion technology. As a seasoned investor across both US and India, Aparna was the Lead Angel at JIO Indian Angels Show and is an Investor with Startup Singam Show on Star VijayTV. Her commitment goes beyond providing financial support, where she believes in the transformative power of collaboration, active guidance and mentorship, in guiding these innovative startups toward their full potential.