Having spent over 15 years in the domain of ‘Style’ in India donning various avatars from stylist to publisher to producer, Sukhtankarhas successfully engaged, interacted, learnt from and understood the ‘modern’ Indian woman across various media touch points.
Prior to founding Label Corp Pvt. Ltd, she played a management role at a celebrity and entertainment marketing company. Before which she served as Vice President and Publisher of the Apricot group of magazines which includes L’Officiel and Seventeen establishing them as front runners in the then nascent business of luxury in India. She was a producer at MTV India leading the fashion and talent endeavours including conceiving shows like MTV Style Check and MTV Style Awards that shaped the fashion mindset of the young Indian teen. Further, she successfully contributed as part of the ‘early’ team at India’s first fashion magazine ELLE India and was the youngest editor at the Sunday Observer in her teens.
She launched thelabellife.com four years back to create a brand that would encompass every essential a woman’s house and home needed carefully curated by industry experts Sussanne, Malaika and Bipasha which today ships 500 orders a day and is one of the few profitable ecommerce ventures known of