Pallavi Singh, Director – Marketing, Harley Davidson India

Pallavi Singh is Director Marketing at Harley-Davidson India, where she is responsible for providing strategic guidance in terms of all marketing campaigns of Harley-Davidson India and also for all planning the initiatives pertaining to brand communications and development. She was recognized for her outstanding work at the organization with the Black level HDI Continuous Improvement Recognition Award in January 2013.

Pallavi has been involved with Harley-Davidson India since its inception in 2009, in the capacities of Assistant and later Manager Marketing. Her work has seen her be involved in the minute details of execution, planning, handling and completion of all marketing activities connected to Harley-Davidson India and also to develop a strategic vision in terms of budgeting, long term planning, brand development and strategic alliances. Her intensive experience in the Premium Market Segment has seen her transform into a brand builder.

Pallavi’s strong sense of direction has seen her evolve in the organization as an integral cog of the leadership team. Pallavi has played a crucial role in bringing the Harley-culture to India. Besides spearheading the organization on the marketing front, she is also very closely associated with the Harley Owners Group.

Prior to this, Pallavi held executive managerial role at India YAMAHA Motor Pvt. Ltd where she had been responsible for planning and on-ground execution of various brand activations across India and Thailand markets. Her stint involved developing deeper consumer insights that aided in successful launch of renowned Yamaha brands in India.

Marketing major, Pallavi holds an MBA from Birla Institute of Management & Technology and a Bachelor’s in commerce from Sri Guru Gobind Singh College. A celebrated athlete, Pallavi has been a national level basketball player and a gymnast. In her leisure time, she likes to read and travel.

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