Narendra Kumar / Designer & Creative Director, Amazon Fashion

Narendra Kumar or ‘Nari’ is one of India’s leading designers in men’s wear since 2000. He is known for his perfect fit, contemporary themes and modern story telling. Nari’s structured silhouette and sharp tailoring keeps in mind his Indian roots.

He is also currently the Creative Director Amazon Fashion having helped establish it in India . Amongst the various things he does are brands such

  1. Narendra Kumar Bespoke dealing with formal Men’s and Women’s wear
  2. FKNS (Fake News) which is an Athleisure wear line for day and evening wear.
  3. ALCIS X NARI, first of its kind Sportswear clothing which is made entirely out of recycled PET plastic bottles in collaboration with Alcis Sportswear.
    His store in Mumbai was named amongst ‘ 50 Best Men’s Stores in The World ‘ by Esquire Magazine (2013). He has also been named The Designer of the Year (2013-14) by GQ Magazine. Nari has also been the founding Fashion Editor for Elle Magazine and continues to work with several other leading fashion editorials.