Avnish Kumar / Managing Director, Neeru’s

Avnish Kumar (age-29) started his journey into retail at an early age, joining his parents in the Neeru’s business, which came into its own in the year 1971, offering tailoring and embroidery of superior and intricate women’s apparel in Hyderabad.

As Managing Director, Kumar has taken Neeru’s to an altogether higher growth trajectory through his marketing and operational initiatives at the firm. He directly manages the Merchandising at the brand as well.

After completing his graduation from Hyderabad and a Post Graduation-Masters in Entrepreneurship from Royal Holloway, University of London, UK, Kumar has a different plan for retail in the ethnic industry and rates his practical knowledge more than his education. Avnish has also been on panels and speaker at various Retail forums and Fashion events across the county and has always uplifted the value of Ethnic Wear in India. Also he represent Indian Ethinc wear sector in Retailers Association of India, Indian Fashion Forum, Indian Retail Forum, InStore Asia, etc etc…

As an achievement, along with his father Harish Kumar , he launched his concept of a Luxury and High End Stores- NEERU’S EMPORIO, two Palatial Stores located in the most celebrated and striking shopping streets- Jubilee Hills and Banjara Hills, Hyderabad. The plush interiors of the stores house a wide mix and choice of products, including lehengas, sarees, silks, suits, mix & match, accessories, men’s ethnics and kidswear. The store is technologically advanced with iPads as catalogues, video walls, LED screens, waterfall, carved logos, exclusive chandeliers, live Handloom machine (wherein a Saree is made Live) and a lot more for a modern-day customer.

According to Avnish also the second-generation Entrepreneur, his key professional accomplishments so far have been picking up franchise route for expansion in India, introducing a menswear label in 2013 for the hitherto womenswear-only chain, opening 2 Stores of Signature Concept of almost 1Lakh sft of Neerus Emporio Luxe Concept and also freshly introducing a new brand of stores from the House of Neerus for Casuals and fast fashion called – “Be Desi by Neerus”. This MnM concept is for the casual girls to the trendy mothers, college wear to office wear at reasonable price points from Rs. 400 to 4500/-.

He always believed to project Neerus as not just another ethnic regional brand but and aspirational IndianWear Brand. He has driven the story from a chain of stores to a brand now present in over 24 Cities PAN India with over 4 Lakh sft of retail space and also the first International store in Dubai. Neerus does both the EBO’s and LFS Formats Lifestyle, Central & Projective in India. He ambitions to take this Ethnic Journey to all prominent and cash rich cities of India with NEERUS and Be Desi By Neerus formats and making ethnic Fashion available to women of all age groups.

He believes Challenges in retail erupt every minute/ hour/ day. Being a retailer, we pull up our socks every morning and keep up with the Fashion information and do quick replenishments. Basically the Fast Fashion route as its the era of Social Media- Facebook, Instagram, etc.