Amit Pratihari / Director Retail, Forevermark India

Amit Pratihari is the Director Retail at Forevermark India, a wholly owned subsidiary of the world’s largest diamond producer – The De Beers Group. He has been an integral part of the Forevermark India core team and members of De Beers innovation team since the brand’s launch in 2011.

Amit is a seasoned retail professional with excellent conceptual, analytical and leadership skills. He is passionate about retail operations, retail buying & merchandising, retail commerciality, visual merchandising, store design and above all store customer experience.

Known for his strategic and execution focused approach, Amit is passionate about products and holds a steadfast attention to detail. He is highly committed and an energetic leader known for his ability to quickly analyse key business drivers and develop strategies to grow both ‘top-line’ and ‘bottom-line’.

A postgraduate in retail management, Amit comes with close to 20 years of rich and diverse business experience across apparel & fashion retailing. He is a leader with a tenacious commitment to driving sales, profit and market-share growth. In the past, he has worked with reputed brands like Forever21, Swatch Group, Weekender and Nike to name a few.
Amit wishes to achieve many more milestones with Forevermark India.