Sales & Marketing Professional with a proven record of accomplishment in planning and leading comprehensive sales & marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs with varied experience across Telecom, Lifestyle, Consumer Durables, Retail & Fashion.
Currently head Marketing & CRM for Easybuy, a leading value fashion retailer, part of Max Retail Division, Landmark Group in its growth journey to become the most preferred family fashion destination for Nav-Bharat. A veteran with over 18 years of experience in with brands like RPG, Titan, Reliance, Spencer’s, Walmart & Vishal Megamart.
Spearheaded the overall market expansion – marketing strategy for brands & have successfully launched over 300 stores across formats and markets in India over the years. An enthusiast on data driven marketing, loyalty analytics and mobile marketing. Supports the cause of providing education for the underprivileged Children in India.