Jiten R Mahendra, Senior Vice President Marketing, Max Fashion India, has in-depth, hands-on knowledge of the retail industry and is an astute observer of emerging trends. Under his guidance after he took on the Marketing mandate in 2010, Max Fashion India has been able to anticipate much of the direction the industry was taking in the last decade. This has ensured that Max Fashion has been at the forefront of ground-breaking strategies making the company one of the top value-fashion brands in the country today – both online and offline.
Max Fashion India, under Mr Mahendra, was among the first to understand the concept of the Omni channel approach and interpret it to create brand strategies and value propositions for the Omni channel consumer. His continuous endeavour has been to drive sales with cutting-edge Marketing, CRM and Digital strategy; and identifying experiential ways through brand activation, conventional and new age media to enhance brand experience and create roadmaps in association with associate agencies.
Mr Mahendra has the distinction of being the first marketing personnel at Max Fashion India. He has put together a sharp team, and plays an instrumental role together with the team, in steering Max Fashion India from a 100 CR brand to becoming the country’s first billion dollar company by 2022. Dynamic and willing to take risks, Mr Mahendra is the perfect team leader, always encouraging his team to push boundaries, blue sky and never hold back from voicing their thoughts, ideas and concerns. Today, he takes up the omni channel challenge by ensuring a seamless experience for customers across online and offline business.
Mr Mahendra has completed PGEMP (Product Management & Marketing Strategy) from SP JAIN Institute of Management Studies (2003-2005), Mumbai and has Certification of Digital Strategy for Businesses – Leading the Next Generation Enterprise from Columbia Business School (2018).
Mr Jiten led the team that won the below mentioned awards –
Name of the award: Digital Marketing Award by ET Now Digital Marketing Campaign of the year
Name of the award: Recognition Top 3 digital CMO in Retail by IAMAI
Name of the award: Most Admired Fashionable Brand for the year 2016 by Images Fashion
Year: March 2016
Description: Prestigious Award fashionable brand of the year and one of the most recognized award in the fashion industry
Name of the award: Most admired fashion brand in Asia 2016 by world consulting and research corporation
Year: March 2016
Description: MAX won the most admired fashion brand for the year 2016
Name of the award: Best Brand – Retail sector 2015 by CMO Asia
Year: August 2015
Description: Max was recognized as best brand in the retail sector at CMO Asia held in Singapore
Best Marketing Campaign Award
Campaign-Kids Festival in Summer’16
Name of the award: Best Integrated Marketing Campaign by Asian Customer Engagement Forum
Year: November 2014
Description: Max season launch was awarded the gold award for effectively using three different types of media effectively for delivering the communication reach the customers.
Name of the award: Digital Fashion Ecosystem FY17-18
Description: Max was recognized in the top 5 innovative initiative in Indian Retail Forum “Digital Fashion Ecosystem” FY17-18
Received of Images Retail Award – IMAGES most admired retailer of the year: fashion & lifestyle
Year: 2015-16, 2016-17, 2017-18 & 2018-19