Harmeet Bajaj an iconic figure , has over 25 years experience in the lifestyle business.A management graduate she was part of the team that set up india’s premier fashion school NIFT. .Subsequently she created the country;s first Fashion Communication program in the year 2000.And is presently creating a bachelors program on Sustainable Fashion at Anant University Ahmedabad .
Ayla and Indian festive brand marks the debut of Harmeet Bajaj as a product Developer – only the latest, if logical, step in her ongoing journey as a fashion anthropologist and design interventionist whose forays in fashion and design have previously seen her take on varied roles from choreographer, academician , fashion exponent,communication expert ,stylist and design curator, to founding partner at the famous chain of Smokehouse Delis, and social .
She truly understand the business of fashion.. A well known commentator on fashion she was also Marie Claire’s first fashion director.and columnist for economic times and TOI
And today she consults with lifestyle brands on Strategy and Brand Development