REGISTER TO RESERVE YOUR SEAT TODAY

Please fill up the blow details in full to submit your interest in attending the event, following which our representatives will connect with you and provide all relevant details on participation.

Due to the ongoing Covid-19 situation, final attendee numbers have to be aligned with State Govt guidelines for such events and participation will be confirmed on first come basis. Confirmation of your attendance at the event will be conveyed post receipt of your registration fee.

First Name
Field is required!
Field is required!
Last Name
Field is required!
Field is required!
E-mail Address
Field is required!
Field is required!
Phone number
Field is required!
Field is required!
Designation
Field is required!
Field is required!
Company
Field is required!
Field is required!
City/State/Country
Field is required!
Field is required!

How do you wish to participate?

Field is required!
Field is required!

PURPOSEFUL, PIONEERING, PROFITABLE.

Building Future-proof Fashion Retail Models

At IFF 2022, the Fashion and Lifestyle Project is designed to be a unique and unprecedented redefining of the Business of Fashion from the perspective of Fashion as a lifestyle choice. With a fresh, more hands-on approach and an substantial mix of brands and experts, IFF2022 will answer some of most vital questions you should be asking.

Purpose/ What do you stand for?

Worldwide, young consumers are reacting strongly to how brands respond to relevant social challenges, and how they act upon them. In a market such as India — with 70% of the populace under the age of 40 — fashion purchases will be increasingly influenced by what brands stand for — the commitments they make to the well-being of societies, communities, and the environment. Going forward, fashion brands and companies will be expected to play much more meaningful roles than being just commercial entities

Innovation/ How’s your fashion different?

Urban consumers across India are increasingly looking to fashion brands to help them express their individuality. With the attention-competition on social media platforms, consumers are looking to stand out in what they wear and how they style and express themselves. Just fresh products are no longer exciting, unless they have a compelling differentiation in design and appeal. In addition to being different, fashion needs to be more authentic, functional — as the athleisure surge shows. Fashion needs to be more experimental, but also serve a distinct utility.

Experience/ How do you entice?

Fashion newness in the digital economy is as much about the product as it is about the content and experience. Storytelling is vital. It is how brands are finding ways to speak their’ consumers' language, and reflect their interests, dreams and goals. The Discovery-to-Desire-to-Possession journey of the modern consumer is defined by the experiences they log on the trip. Be it in a physical store or an online format, experience is the top factor today in not just customer acquisition, but more importantly, retention.

Engagement/ How do you communicate?

Digital platforms have blurred boundaries between commerce and connection, consumption and production, entertainment and entrepreneurship. Emerging social media platforms are replacing friend-based algorithms with interest-based algorithms. Given the integrated consumption frameworks of today, digital and physical experiences are no longer segregated. Instead, they complement each other in how brands communicate with consumers and push consumption. Fashion retail of the New World embraces an integrated reality — with deeply interlaced digital moments that boost physical experiences, and vice versa.