THE SMARTFASHION MOVEMENT
4 POWER CENTRES
4 calibrated platforms
The need to access specialised knowledge has never been as critical as it is today. Equally powerful and dynamic is the convergence of ideas and visions of industry icons, entrepreneurs and professionals in diverse fashion manufacturing, branding and retailing functions, as IFF delivers. From data-driven market insights to the latest tools for in-store drama, experience how knowledge is power like never before.
POWERED BY DESIGN
What differentiates fashion from mere clothing and accessories is innovation. As branded clothing becomes more and more accessible to Indians, more and more brands are also losing the critical fashion edge. In the future, me-too brands will have a limited life span; consumers will veer towards products that have a strong edge in design innovation and have a unique sensibility to display. Fashion must be design-led and truly individualistic.
RETAIL AS EXPERIENCE
A store is a statement of lifestyle, and non-stop customer experience is the most important branding tenet today. In addition to understanding the tenets of retail operations, mastering the science of leasing and real estate are critical because fashion brands are growing at a faster pace than retail space. At IFF 2018, aspirational brands will not just showcase out-of-the-box future concept stores to retail real estate companies, but also access next-generation in-store trends and solutions from the best in the business.
THE TECH OF EVERYTHING
New-age consumers expect a consistent, seamless, and integrated experience across all retail touch points. But, creating intelligent fashion and powerful retail stories require end-to-end digital transformation – with integrated technology, with as much input in sourcing, design, in-store experiences as on the front-end through Big Data, Shopper & Predictive Analytics, AI, and more…