IFA 2017 Nomination Categories


(Assessment Period 1st January, 2016 to 31st December, 2016)


Awards For International / Home Grown Fashion Brands with National /Regional Presence

  1. IMAGES Most Admired Fashion Brand of the year: Men’s Westernwear 

Eligibility: This Award category is open to brands operating in India since 1st July 2015 or earlier.

Definition: A brand which is either in manufacturing or distributing and retailing men’s westernwear

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  1. IMAGES Most Admired  Fashion Brand of the year: Women’s Westernwear

Eligibility: This Award category is open to brands operating in India since 1st July 2015 or earlier.

Definition: A brand which is either in manufacturing or distributing and retailing women’s westernwear

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  1. IMAGES Most Admired  Fashion Brand of the year: Kidswear

Eligibility: This Award category is open to brands operating in India since 1st July 2015 or earlier.

Definition: A brand which is either in manufacturing or distributing and retailing kidswear

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  1. IMAGES Most Admired  Fashion Brand of the year: Jeans & Casualwear

Eligibility: This Award category is open to the brands operating in India since 1st July 2015 or earlier.

Definition: A brand which is either in manufacturing or distributing and retailing jeanswear and casualwear for men, women and / or kids

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  1. IMAGES Most Admired  Fashion Brand of the year: Active Sportswear

Eligibility: This Award category is open to brands operating in India since 1st July 2015 or earlier.

Definition: A brand which is either in manufacturing or distributing and retailing active sportswear for men, women and / or kids

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  1. IMAGES Most Admired Fashion Brand of the year: Men’s Indianwear

Eligibility: This Award category is open to brands operating in India since 1st July 2015 or earlier.

Definition: A brand which is either in manufacturing or distributing and retailing men’s Indianwear

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  1. IMAGES Most Admired Fashion Brand of the year: Women’s Indianwear

Eligibility: This Award category is open to brands operating in India since 1st July 2015 or earlier.

Definition: A brand which is either in manufacturing or distributing and retailing women’s Indianwear

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  1. IMAGES Most Admired Fashion Brand of the year: Lingerie

Eligibility: This Award category is open to brands operating in India since 1st July 2015 or earlier

Definition: A brand which is either in manufacturing or distributing and retailing lingerie

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  1. IMAGES Most Admired Fashion Brand of the year: Men’s Innerwear

Eligibility: This Award category is open to brands operating in India since 1st July 2015 or earlier

Definition: A brand which is either in manufacturing or distributing and retailing men’s innerwear

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  1. IMAGES Most Admired Fashion Brand of the year: New Launch

Eligibility & Definition: A fashion brand launched in the calendar year 2016 with impactful launch drawing significant media and consumer attention

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  1. IMAGES Most Admired Fashion Brand of the year – Rising Star (North, East, West & South)’ 

Eligibility & Definition:

Homegrown/ regional/ local fashion brands launched between 1st Jan 2012 and 30th June 2016.

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Awards for National Retailers

  1. IMAGES Most Admired Fashion Retailer of the year: Large Format Store Chain

Eligibility: This Award category is open to fashion retailers operating in India since 1st July 2015 or earlier.

Definition: A large format store chain organised into distinct fashion departments such as apparel, accessories, footwear, cosmetics, jewellery etc. offering a variety of fashion and lifestyle merchandise with minimum average store size of 10,000 sq ft

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  1. IMAGES Most Admired Affordable Fashion Retailer of the year: 

Eligibility: Award category is open to fashion retailers operating in any of the regions of India since 1st July 2015 or earlier.

Definition: This award will recognize an outstanding home grown or international retail chain in India dealing in fashion and accessories that has successfully worked on ‘Affordable Fashion’ merchandise and pushed masses to shop trendy fashion more frequently.

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  1. IMAGES Most Admired Online Fashion Retailer of the year 

Eligibility: This Award category is open to the online fashion retailers operating in India since 1st July 2015 or earlier.

Definition: A retailer selling fashion and lifestyle products through non-store formats such as on-line, teleshopping, direct marketing etcetera.

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Awards for Regional Retailers

  1. IMAGES Most Admired Regional Fashion Retailer of the year – North, East, West & South

Eligibility: This Award category is open to fashion retailers operating in any of the regions of India since 1st July 2015 or earlier.

Definition: A regional fashion store chain retailing multiple fashion & lifestyle brands

*NORTH REGION: States / U.T.’s of Chandigarh, Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Rajasthan, Uttar Pradesh and Uttarakhand

EAST REGION: states / U.T.’s of Andaman & Nicobar, Arunanchal Pradesh, Assam, Bihar, Chhattisgarh ,Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Sikkim, Tripura and West Bengal.

WEST REGION: states / U.T.’s of Dadar & Nagar Haveli, Daman & Diu, Goa, Gujarat, Madhya Pradesh and Maharashtra.

SOUTH REGION: states / U.T.’s of Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry and Tamil Nadu.

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  1. IMAGES Most Admired Fashion/Store Design Concept of the year: 

Eligibility & Definition:Fashion Design/ Product Development/ Store Design/ VM team of a fashion company responsible for developing a unique design theme/ concept with/for a collection/product/ store design/ VM with an effective communication and retail strategy in any one or more of the following categories:

Ø Menswear Western

Ø Menswear Indian

Ø Womenswear Western

Ø Womenswear Indian

Ø Kidswear

Ø Jeans & Casualwear 

Ø Active Sportswear

Ø Innerwear

Ø Jewellery

Ø Fashion Accessories

Ø Any other category


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  1. IMAGES most Admired Fashion Retailer of The Year : Customer Experience

Eligibility & Definition:Fashion Retailers/ Brands who have effectively implemented and leveraged Technology to create a better Customer Experience and loyalty during calendar year 2016.

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  1. IMAGES Most Admired Fashion Retailer of the year: Marketing & Promotions

Eligibility & Definition:Fashion Retailers/Brands who have executed an Effective Cross Channel Marketing – to connect/excite/ engage customers in developing new categories/ seasons/ reasons to shop and share experiences – during the calendar year 2016 through Social Media / Digital Marketing / Platform Marketing (Like me, Tweet Me. Follow Me) which led to market expansion, increased consumer connect/ demand/ footfall, sales and profitability of the brand.

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  1. IMAGES Most Admired Fashion Professional of the year 

Eligibility & Definition:This award category is for fashion professionals who have shown outstanding performance in any of the following parameters.

Ø Design & Merchandising

Ø Technology Implementation

Ø Branding & Marketing

Ø Online Optimisation


  1. IMAGES Most Admired Fashion Company of the year 

Eligibility:This Award category is open to the entrants who have been operating in India since 1st July 2015 or earlier.

Definition:A fashion company with multiple brands and retail formats with own manufacturing/ outsourcing, retail, franchise/ licensing & distribution operations.

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